Is the Costa Blanca More Than Just Beaches? Discover the Best Cities for Property Investment.

In the previous article, we settled why the Costa Blanca wins over the Costa del Sol as the best choice for investors seeking sun, stability, and a high return on investment. Now it's time for the next, crucial step – a journey through the fascinating cities and towns of this coast to find that one, perfect place for your capital and dreams.

Whether you are looking for a vibrant apartment with a sea view, a luxurious villa hidden in the green hills, or a peaceful haven for yourself and your family – the Costa Blanca has it all. In this guide, we will discover the unique character, lifestyle, and investment potential of its key locations, from the bustling north to the idyllic south.

Northern Costa Blanca: Spectacular Views and Exceptional Climate

The northern part of the coast is famous for its more mountainous, green landscape, where majestic cliffs meet the azure sea. This is a region that attracts investors looking for a higher standard, a unique atmosphere, and unforgettable views.

Alicante – The Vibrant Heart of the Region

Ideal for: Investors looking for year-round rentals, lovers of the urban lifestyle, digital nomads.

Characteristics: Alicante is the dynamic capital of the province, perfectly blending the atmosphere of a historic city with that of a seaside resort. The main attraction is the Castle of Santa Bárbara (Castillo de Santa Bárbara), which towers over the city and offers panoramic views. A stroll along the picturesque Explanada de España promenade, with its wavy mosaic and palm trees, is a pure pleasure, and the charming old town (El Barrio) bustles with life in its numerous tapas bars. All of this is complemented by the beautiful city beach, Postiguet.

Investment potential: Huge. The demand for rentals here is constant throughout the year, driven by tourists, students from the local university, and a growing number of professionals. An investment in an apartment in the city center or with a sea view is almost a guarantee of a steady income.

Altea – The Artistic Soul in White

Ideal for: Connoisseurs of beauty, artists, people seeking peace and authenticity, investors targeting the premium market.

Characteristics: Considered one of the most beautiful towns in Spain. Its heart is the Old Town (Casco Antiguo) – a labyrinth of whitewashed houses and cobbled streets leading to the square by the church of Nuestra Señora del Consuelo with its iconic blue dome. Altea is an oasis of tranquility, full of art galleries, boutique shops, and exquisite restaurants with sea views.

Investment potential: Stable and growing in the luxury segment. Properties here do not lose their value. It is a market for a more demanding client who values uniqueness and prestige. Ideal for renting to tourists looking for something more than just a beach.

Benidorm – Icon of Tourism and Entertainment

Ideal for: Investors focused on maximizing profits from short-term rentals.

Characteristics: The famous "New York of the Mediterranean" with its impressive skyline and two magnificent beaches – Levante (for those seeking action) and Poniente (for families and relaxation). Attractions such as the Terra Mítica and Aqualandia theme parks attract families, and the Balcón del Mediterráneo viewpoint offers unforgettable panoramas. Benidorm is a city that never sleeps, with an inexhaustible supply of entertainment.

Investment potential: The highest on the entire coast for holiday rentals. Modern apartments with a pool and sea view rent out in a flash, offering some of the highest rates of return. It's a revenue-generating machine.

Calpe (Calp) – Under the Shadow of the Majestic Rock

Ideal for: Families, water sports and climbing enthusiasts, investors looking for a balance between tranquility and access to attractions.

Characteristics: The town is dominated by the impressive Peñón de Ifach rock, which is a nature park and a popular hiking destination. At its foot lies the fishing port, famous for its fresh seafood. Calpe offers long, sandy beaches, the historic Roman baths of Baños de la Reina, and a charming old town. It is quieter than Benidorm but still full of life.

Investment potential: Very high. Calpe is extremely popular with tourists from various countries. Apartments with views of the sea and the Ifach rock are a solid investment that will enjoy huge interest in the rental market.

Finestrat & Polop – The Tranquility of the Hills with a View of the Sea

Ideal for: People seeking a modern villa or house away from the hustle and bustle, who value privacy, peace, and spectacular views.

Characteristics: These two towns offer two perspectives. Historic Finestrat and Polop are charming, traditional villages in the hills, perfect for a quiet walk. Below, towards the sea, modern residential areas are developing. The biggest attraction is the proximity to the Puig Campana mountain, a paradise for climbers and trekking enthusiasts, and the breathtaking panoramic views of the Benidorm coastline.

Investment potential: Huge growth potential. This is the ideal place for those who want to combine the tranquility of suburban life with instant access (a 5-10 minute drive) to the beaches and attractions of Benidorm. Properties here are rapidly appreciating in value.

Southern Costa Blanca: Sandy Beaches and Affordable Prices

The south is the kingdom of vast, white beaches, a mild climate, and flatter terrain. It is a region that is extremely popular with foreign buyers due to its excellent value for money and well-developed tourist infrastructure.

Torrevieja & La Mata – Energy and Accessibility

Ideal for: Investors on a lower budget, people looking for their first home in Spain, retirees.

Characteristics: Torrevieja is a vibrant, international city known for its pink and green salt lakes, which create a unique, healthy microclimate. The Lagunas de La Mata y Torrevieja Natural Park is an ideal place for walks and bird watching. La Mata, its northern part, offers one of the longest and most beautiful sandy beaches in the region, perfect for long walks.

Investment potential: The best entry point into the market. Property prices here are among the most competitive on the coast, and the rental potential is solid, especially during the summer season. It's a great place to start.

Santa Pola & Guardamar Del Segura – Tradition and Nature

Ideal for: Families, nature lovers, and those seeking a quieter holiday.

Characteristics: Santa Pola is a charming port town with the beautiful Castillo-Fortaleza (Castle-Fortress) in its center. The main attractions are the daily fish auction in the port and boat trips to the nearby inhabited island of Tabarca – a marine reserve with crystal-clear water. Guardamar del Segura delights with its Queen Sofía Park (Parque Reina Sofía) and an 11-kilometer-long, pristine beach surrounded by a pine forest and dunes.

Investment potential: Stable. These towns attract tourists and residents who appreciate an authentic Spanish atmosphere. An investment in a property close to the beach guarantees interest in the rental market, especially among families with children.

Orihuela Costa – A Mosaic of Resorts for Everyone

Ideal for: Golfers, families, people looking for property in modern, gated communities.

Characteristics: This is not a single town, but a 16 km stretch of coastline made up of many popular micro-regions (urbanizations). Its heart is La Zenia, home to one of the largest shopping centers in the region – Zenia Boulevard. Another attraction is the famous coastal walking path connecting beaches such as Playa Flamenca, La Zenia, and Cabo Roig, perfect for sunset strolls. Every corner offers beautiful sandy beaches and full infrastructure.

Punta Prima & Playa Flamenca: Full of life, close to services, ideal for rentals.

La Zenia: The center of the region with a huge commercial base.

Cabo Roig: A charming peninsula with a beautiful promenade and luxurious villas.

Campoamor, Mil Palmeras, Torre de la Horadada: Quieter, more family-oriented, with stunning, wide beaches.

Investment potential: Very high and diverse. You can find both affordable apartments and luxury villas next to golf courses here. The proximity to several world-class golf courses (Las Colinas, Villamartin) makes this region a mecca for golfers, which extends the rental season beyond the summer months.